Watch a message from Claude Pratte followed by
a short video unveiling FLN’S new identity
APRIL 3, 2014
Family Life Network Changes Name to
Square One World Media
WINNIPEG, MANITOBA - Family Life Network Inc. (FLN) announced today that it would publicly begin operating under the new name of Square One World Media Inc. as of September 1, 2014.
The name, Square One World Media Inc., represents the organization’s passion for taking audiences back to the basics by producing and distributing creative media content that shares the life-transforming power of the Gospel.
Claude Pratte, FLN’s Executive Director, introduces the new name, saying, “For us it represents the starting point where new life begins: the source of love, hope and healing found in Jesus Christ. Our prayer is that the media content we produce will encourage many to take that first step, or be encouraged in the many steps that follow, on the journey of a relationship with God.”
Pratte says that the new name also reflects the global scope of the ministry’s reach; more clearly identifies the ministry as a media production company; and differentiates the organization in name from other similarly named ministries.
The rebranding is the result of an 18-month process, begun in the fall of 2012, when the FLN Board agreed that the organization should take the first steps on a path that would facilitate growth, articulate a fresh foundational vision for the future, and culminate in a name that more clearly communicates the organization’s mission and activity.
The decision to rename is not intended to distance FLN from its heritage, but rather to build on the legacy of its dedicated predecessors. Henry Poetker, the 96-year-old co-founder of Gospel Light Hour, the original English-language radio ministry from which FLN has grown, remembers beginning the ministry with just one radio program, in one language, and commends FLN for not being content to simply exist. He says, “The ministry has branched out into much of the world and in many languages. The work is just wonderful.”
Paul Boge, FLN Board chair agrees, saying: “The joy of this ministry, as it has transitioned from Gospel Light Hour to Mennonite Brethren Communications to Family Life Network Inc. and now Square One World Media Inc., is that Jesus Christ has and will continue to be central to everything we do. It is incredible to reflect on the great work Christ has done in this ministry so far, and we are humbled to follow the leading of the Holy Spirit in this next phase.”
ABOUT FAMILY LIFE NETWORK (FLN)
FLN is an international professional creative media organization that develops, produces and distributes impactful Christ-centered media content for specific audiences who live in various regions.
Founded in 1947 as Gospel Light Hour by a small group of Bible College students with a vision for sharing the Gospel with their Winnipeg neighbourhood, the ministry soon grew to include several languages and 150 volunteers. In 1954 the Mennonite Brethren Church of Manitoba adopted the radio ministry under its organizational umbrella, renaming it Mennonite Brethren Communications in 1976. In 2000, the ministry embarked as an independent entity under the name Family Life Network, incorporating in 2008.
Currently, Family Life Network Inc. produces and distributes media content in six languages (Arabic, English, German, Russian, Spanish and Ukrainian) and broadcasts on over 2000 media outlets worldwide.
For more information, please contact:
Manager, Development & Communications
Family Life Network Inc.
Winnipeg, Manitoba, CANADA
Office: 204.667.9576 x 236
Toll Free: 1.800.565.1810